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Mobile is no different, only instead of calling them goals, we call them key performance indicators, or kpis. The purpose of this paper is to capture the collective understanding of digital transformation dt across swiss businesses and establish a reference framework based on the strategic action field saf theory. These generations currently make up more than 60 percent of the german population. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Neue geschaftspotenziale mit smart services by smarter. Get 4 steps to a winning campaign on every platform. Over 10 million scientific documents at your fingertips. Many of these socalled mobile moments are contextrelated and therefore fundamentally different from the.
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